For technology companies

Market development for payment technology.

PEI helps payment platforms, networks, banks, and fintechs explain their products, publish market education, build partnerships, and open enterprise conversations.

Payment Economics Journal Issue 31, The Path to the Last Check, published in partnership with Viewpost
Publishing partnershipIssue 31, developed with Viewpost

Market education and publishing.

PEI produces research and editorial programs that explain a payment product, the problem it solves, and its place in the market.

Work may include a Payment Economics Journal issue, report, white paper, executive briefing, or coordinated campaign. PEI handles the research, writing, design, publication, and distribution.

  • Research and executive interviews
  • Articles, reports, and white papers
  • Editorial design and publication
  • Executive briefings and sales enablement

The Journal reaches 1,060+ LinkedIn newsletter subscribers and Daniel Jasinski’s 10,500+ follower network, with permanent publication at payment-economics.org.

View the Journal

Commercial strategy.

PEI clarifies who the product is for, which problem it solves, how it differs, and how it should be presented to enterprise buyers and partners.

Market position
Category, buyer, business problem, alternatives, and differentiation.
Executive narrative
Clear language, supporting evidence, presentations, and briefing materials.
Enterprise relevance
The product’s effect on working capital, supplier participation, operations, risk, or return.
Market relationships

Partnership and business development.

PEI helps providers decide which relationships and enterprise accounts matter, develop a clear reason to engage, and reach the right senior people.

Partnership development

Payment products reach the market through banks, networks, software platforms, fintechs, enterprise buyers, and distribution partners.

  • Partner map with named priorities
  • Joint offering and value proposition
  • Executive introductions and meetings
  • Coauthored research and market education

Business development

PEI helps providers focus on the markets and enterprise accounts that fit the product.

  • Target market and account lists
  • Executive outreach
  • Enterprise briefings and discovery meetings
  • Sales materials and proposals

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